Behind the brand
Charlie’s Fishing was founded by Silvian and Charlie, two partners brought together by a shared love for fishing. Silvian introduced Charlie to the sport, and what started as a few casual sessions quickly evolved into a full-blown passion. From that passion, Charlie’s Fishing was born: a brand rooted in quality, style, and deep respect for the fishing world.
In a market flooded with lures, we make a careful selection. We stay on top of the latest trends and innovations, test nearly everything ourselves, and only choose the lures that truly stand out in performance, craftsmanship, and reliability. No bulk, no hype, just the very best.
Our shop is for anglers who know what they want or are ready to discover it. Whether you’re just starting out or have years of experience, Charlie’s Fishing offers only the kind of lures we trust on the water ourselve.
Finest Collection
We hand-pick only the lures we fully believe in. No generic stuff, just proven quality, smart design, and real fish-catching power.
Testing out the baits
Nearly everything we sell has been tested by us on the water. If it doesn’t perform, it doesn’t make the cut.
2022
The start of our story
Charlie’s Fishing started from the search for perfect gear.
But the market felt crowded so we created a place with only the best, handpicked and tested gear for anglers. From that passion, a vision was born:
A webshop built on quality, clarity, and community. A space where we don’t only sell, but share.
2023
Growing one cast at a time
Charlie’s Fishing is growing. Day by day and step by step. Our website is taking shape, and with every new product, our vision becomes clearer.
We love discovering unique lures: the kind you won’t find in every tackle shop.
Carefully selected, tested with passion, and added with purpose.
2024
Out growing our net
Charlie’s Fishing is growing faster than we ever imagined and we're running out of space.
Every day is a blast, from carefully packing orders to giving honest advice to fellow anglers.
But what we love most? Hitting the water ourselves.
That’s where new ideas are born, new lures are tested, and the real magic happens.
2025
Big Plans, Bigger Dreams
In 2025, we’re dreaming bigger than ever, with plans in the works that we can’t wait to share. Stay tuned.
We’re not just building a brand, we’re building a community.
A place where passion for fishing, quality gear, and real connection come together.
We want to give back to the fishing world that has given us so much, through knowledge, service, and inspiration.
Shop our trusted brands
