We've got something unique: BlueBlue Fishing Japan
BlueBlue Japan is a brand that only releases a product when it's truly perfect. And believe us: every lure is developed down to the smallest detail.
And the best part? Charlie's Fishing is the official distributor of BlueBlue Fishing for the Netherlands and Belgium!
Made and developed in Japan, and already tested here in the Netherlands! A BlueBlue Japan representative came to the Netherlands in person. He went out on the water with Silvian, from the shore and by boat, to test their lures in our rivers, lakes and canals. That was in the middle of winter and in the first month after the closed season.
The question was simple: does it work here too? The answer became clear very quickly...
YES, IT WORKS. LIKE CRAZY!
At BlueBlue, nothing is released until it's absolutely right, and you can see that in your catches. Developing a lure takes years. That's a very different approach from many European brands, which often focus more on looks than on action.
BlueBlue Fishing in action: Snecon vs. pike
The Snecon 90S and 150S are glidebaits with a super natural S-curve. And yes: they've proven themselves time and again on big pike in shallow water.
- Snecon 90S: compact, subtle and extremely effective on seabass, zander, perch and asp.
- Snecon 150S: bigger profile, long casting distance and extremely seductive on the pause, perfect for lazy pike holding deep.
Add short pauses and you'll get brutal strikes! On Livescope we've watched fish come up from the bottom in 5 metres of water to hit the Snecon 150S.
What makes this lure truly unique?
It doesn't have a fixed action or a predictable path. The Snecon glides left and right, then drops, darts out and dives when you least expect it.
That unpredictability drives predators, seabass included, absolutely mad. They can't read it, and they can't ignore it!
The BlueBlue Snecon and Blooowin
BlueBlue Snecon 90S and Snecon 150S
Both are sinking glidebaits with a natural side-to-side action. They work in shallow polder canals but also in water up to 5 metres deep. The 90S catches a wide range of species, including perch, zander and asp.
BlueBlue Blooowin 80S and Blooowin 110S
Slim twitchbaits with an erratic action on the twitch and on the pause.
- The Blooowin 80S is smaller, perfect for perch, asp and seabass.
- The Blooowin 110S is larger and more aggressive, ideal for zander and big seabass in autumn.
Discover the full BlueBlue range
Besides the Snecon and Blooowin, we stock many more BlueBlue lures, such as the Snecon 50S, Blooowin 60S and Blooowin 125F, Arvin, Narage and Fallten. Browse the full BlueBlue Fishing collection.



















































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