U-Bait – Handmade Swedish Softbaits for Pike Anglers

At Charlie’s Fishing, we proudly offer U-Bait, premium handmade softbaits crafted in Sweden by lure designer Jacob Magnusson. Built for serious predator anglers, these baits combine Scandinavian craftsmanship with proven big pike performance.

The U-Bait U-Shad and U-Bait U-Curl are among the most popular models in the range. Each lure is hand-poured with meticulous attention to detail, ensuring perfect balance, realistic swimming motion, and durable performance.

• U-Bait U-Shad – Designed with a large paddle tail that delivers a strong wobbling action, ideal for triggering big pike even on slow retrieves.

• U-Bait U-Curl 30 cm – Features a long, flexible tail that produces wide, rolling movements and incredible water displacement — perfect for big predator strikes.

Available in stunning natural and attractor color patterns, U-Baits are perfect for clear or stained water conditions alike. Whether you fish from a boat, float tube, or the bank, these Swedish softbaits bring quality and confidence to every cast.

Experience true Scandinavian lure design — shop U-Bait softbaits at Charlie’s Fishing today.