U-BAiT

U-Bait at Charlie's Fishing: handmade Swedish softbaits for big pike

U-Bait is a Swedish lure maker that pours and paints its softbaits by hand in Sweden. The baits are designed by Jacob Magnusson, who has been building pike lures since 2014, and they are made for one job: big pike. Because every bait is made one piece at a time, no two are exactly alike, and most colours are UV active. At Charlie's Fishing we stock two U-Bait models: the U-Shad paddle tail in 14, 17 and 22 cm and the U-Curl 30 cm curl tail. Below you find what each one is for.

U-Bait U-Shad: the handmade paddle tail for big pike

The U-Bait U-Shad has a wide profile and a round body that carry a big paddle, which gives the bait the strong rolling action pike respond to and pushes a lot of water. That makes it a good choice in coloured water and on a slow, steady retrieve, and it also works when you cast at pelagic pike in open water. It comes in three sizes: 14 cm (35 g), 17 cm (50 g) and 22 cm (110 g). Fish it on a jighead, a bait screw or a pike chain, for example the VMC Pike Chain Double and the BKK Chain Stinger Rig. More in Pike Softbaits, Paddle Tails and Rigs & Stingers.

U-Bait U-Curl 30 cm: a long curl tail for trophy pike

The U-Bait U-Curl 30 cm measures 30 cm when swimming and weighs 80 g. Its body stays calm while the long curl tail moves like a snake, a big profile that suits anglers who fish for size rather than numbers. You can fish it very shallow on an unweighted stinger system, or clip on a weight to fish it deeper and let it work on the drop, where many takes come. See all Curl Tails & Twister Tails and Weights.

Which U-Bait softbait for which situation

• All-round pike on a jighead or bait screw: U-Shad 14 or 17 cm.
• Big pike and coloured water: U-Shad 22 cm.
• Casting at pelagic pike in open water: U-Shad.
• Very shallow water: U-Curl 30 cm on an unweighted stinger system.
• Deeper water and takes on the drop: U-Curl 30 cm with a clip-on weight. See Pike and Pelagic.

Why buy U-Bait at Charlie's Fishing

We picked the U-Bait U-Shad and U-Curl for pike anglers who want a handmade bait that stands out from mass-produced softbaits. Every bait ships from our own stock in the Netherlands with fast delivery across Europe, and we are happy to help you choose the size, colour and rig for your water. Looking for a present? The Charlie's Fishing Giftbox is a handpicked mix of predator lures and tackle.

Where are U-Bait softbaits made?

U-Bait softbaits are poured and painted by hand in Sweden, one piece at a time. That is why small differences between two baits of the same colour are normal.

Which U-Shad size should I choose?

The 14 and 17 cm are the all-round sizes for pike on a jighead or bait screw. The 22 cm (110 g) is the big-pike size and pushes the most water, which helps in coloured water.

How do I rig the U-Bait U-Curl 30 cm?

For very shallow water, fish it on an unweighted stinger system. To fish deeper, clip on a weight and let it work on the drop.