FishImpact

FishImpact – Handcrafted Softbaits from Belgium for Modern Predator Fishing

FishImpact stands for pure craftsmanship, precision, and innovation in modern predator fishing. Founded in Belgium by Christophe and Noah de Hertogh, a passionate father-and-son duo, FishImpact has grown into one of Europe’s most respected handmade softbait brands. Every FishImpact softbait is hand-poured, tested, and carefully tuned to deliver consistent performance under real fishing conditions.

With more than a decade of lure-building experience, Christophe’s obsession with detail combined with Noah’s modern, innovative vision results in softbaits that truly stand out. Each lure is designed with a clear purpose: natural movement, instant response, and maximum strike-triggering power — even from cautious, pressured predators.

Handcrafted Belgian Softbaits with Purpose

FishImpact softbaits are crafted entirely in Belgium using premium materials. This hands-on production process guarantees perfect balance, durability, and a realistic swimming action that performs at both slow and fast retrieve speeds.

These softbaits are built for serious predator anglers targeting pike, zander, and perch, and are especially effective in modern techniques where control and precision are essential.

Built for Pelagic Predator Fishing

One of the key strengths of FishImpact lures is their suitability for pelagic fishing. Designed to perform flawlessly in open water, FishImpact softbaits respond instantly to rod movements and maintain a stable, natural posture — making them ideal for targeting suspended predators.

Their pelagic-ready designs allow anglers to fish with confidence in deeper water layers, where precision and lure control make the difference between follows and solid strikes.

FishImpact NoNo Frog

The FishImpact NoNo Frog is one of the brand’s most iconic creations. This unique softbait is specifically developed for pelagic fishing and for anglers targeting large, dominant predators.

Thanks to its distinctive body shape and lifelike action, the NoNo Frog creates a strong visual profile and subtle movement that triggers aggressive bites from suspended fish. It has proven itself as a go-to bait for big predator hunters who demand reliability and effectiveness in open water situations.

Why Anglers Choose FishImpact

FishImpact has built a loyal following among dedicated predator anglers across Europe. Key reasons anglers trust FishImpact softbaits include
Handcrafted softbaits made in Belgium
Premium materials with a strong focus on durability
Perfect balance and natural action for pike, zander, and perch
Pelagic-ready designs for modern open-water fishing
Custom-quality lures trusted by demanding anglers

FishImpact – Handmade DNA, Proven Performance

While FishImpact continues to grow, every lure still carries the same handmade DNA that defined the brand from the very beginning. Passion, precision, and performance remain at the core of every design.

FishImpact softbaits are built with care, tested with confidence, and designed to help predator anglers fish smarter and more effectively.

Discover FishImpact handcrafted softbaits for modern predator fishing — available at charliesfishing.com.