FishImpact – Handcrafted Softbaits from Belgium

FishImpact represents true craftsmanship in modern predator fishing. Founded by Christophe and Noah de Hertogh, a passionate father-and-son duo from Belgium, every softbait is hand-poured, tested, and tuned for perfect performance. With over a decade of lure-making experience, Christophe’s dedication to detail and Noah’s innovative approach combine to create one of Europe’s most respected handmade lure brands.

Each FishImpact bait reflects precision and purpose — designed to move naturally, react instantly, and trigger strikes from the most cautious predators.

Why Anglers Choose FishImpact

• Handcrafted in Belgium with premium materials

• Perfect balance & action for pike, zander, and perch

• Pelagic-ready designs, ideal for open-water targeting

• Trusted by anglers who demand custom quality

Among their standout creations is the FishImpact NoNo Frog — a proven lure for pelagic fishing and big predator hunters. Its unique body design and realistic action make it one of the most effective baits for targeting suspended fish.

FishImpact continues to grow, but every lure still carries the same handmade DNA that started their story — built with passion, fished with confidence.