BlueBlue Japan, right here in The Netherlands!

We’ve got something unique: BlueBlue Japan
BlueBlue Japan is a brand that only releases a product when it’s truly perfect. And believe us: this lure has been developed down to the smallest details.

And the best part? We are currently the first and only ones in the Netherlands to offer this incredible Japanese brand!

Made and developed in Japan and we’ve already tested it here in the Netherlands!
A BlueBlue Japan representative personally came to the Netherlands. He went out on the water with Silvian, both from shore and by boat, to test their baits in our rivers, lakes, and canals. This happened in the middle of winter and during the first month after the closed season.

The question was simple: Does it work here too?
The answer became clear very quickly...

YES, IT WORKS. LIKE CRAZY!

At BlueBlue, nothing is released until it’s absolutely right. And you can feel and see that in your catches. Development takes years until a lure is perfected. This is a totally different approach compared to many European brands that often focus more on looks than action.

🔥 BlueBlue in action: Snecon vs. Pike

The Snecon 90S and 150S are gliders with a super natural S-curve. And yes: these baits have already proven themselves time and again on big pike in shallow water.

Snecon 90S: Compact, subtle, and insanely effective on seabass, zander, perch, and asp.
Snecon 150S: Bigger profile, long casting distance, and extremely seductive in the pause, perfect for lazy pike lurking deep below.

Add short pauses, and you’ll get brutal strikes! Using Livescope, we’ve seen fish hit the Snecon 150S from the bottom in 5 meters of water!

What makes this bait truly unique?
It doesn’t have a fixed action. No predictable path. The Snecon glides left to right, then drops, darts out, and dives unexpectedly.

That unpredictability drives predators including seabass absolutely mad.
They can’t read it. They can’t ignore it!

Available models

Snecon 90S and Snecon 150S
Both are sinking glidebaits with a natural side-to-side action. Effective in shallow polder canals but also in waters up to 5 meters deep. The 90S targets a variety of species, including spiny fish and the famous asp.

Jolmoore
A softbait equipped with an integrated jighead and treble hook. This makes it ready to use right out of the box. Ideal for zander and pike in both flowing and still water.

Gachipen 130
A long, slender stickbait with stable flight and massive casting distance. Great for fast predators like asp, but also works on seabass and tropical species like barracuda, tuna, tarpon… you name it!